Kraftify: brand assets
========================

The mark is the flag/arrow. The primary treatment is the flat WHITE mark on a
dark ground; there is no longer a blue logo. The blue gradient is kept only as a
secondary accent.

Files
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logos/
  kraftify-mark-white.svg       mark, white:    for dark backgrounds (primary)
  kraftify-mark-black.svg       mark, ink:      for light backgrounds
  kraftify-mark-blue.svg        mark, gradient: secondary accent only
  kraftify-wordmark-white.svg   "kraftify" in Geist Medium, outlines
  kraftify-wordmark-black.svg   "kraftify" in Geist Medium, outlines
  kraftify-lockup-white.svg     mark + wordmark, white
  kraftify-lockup-black.svg     mark + wordmark, ink
icons/
  kraftify-icon.svg             favicon: white mark, transparent
  kraftify-icon-tile.svg        1024 app icon: white mark on an ink tile
  kraftify-icon-1024.png
  kraftify-icon-512.png
  kraftify-icon-256.png
palette.json

Usage
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- Clear space: at least half the mark's height on every side.
- Minimum size: 16 px for the mark, 96 px wide for the lockup.
- Use the white mark on dark, the ink mark on light. Never recolour the mark,
  rotate it, add a shadow, outline it, or place it on a busy photo.
- The wordmark is already outlined, so it needs no font. Pair it with the mark
  using the lockup files rather than rebuilding the spacing.
- Do not use the gradient mark as the primary logo.

Colours
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ink        #0B0B0D
paper      #FFFFFF
accent     #2FB4FF
accent soft#7DD3FC
accent deep#0B4C8C

Questions: hello@kraftify.net